AS Company from Jelah, a manufacturer of Kent Wafers, has started successful conquering the European market within only few months after they started operating with the new, modern equipment. market within only few months after they started operating with the new, modern equipment. This Company states that they have even recorded the export to 17 countries: Germany, Croatia, Montenegro, America, Australia, Sweden, Slovenia, Austria, Hungary, Macedonia, Serbia, Kosovo. The export increased by 110 % from 2022 to 2023, and 61% of the production volume of the Kent Wafers is exported, which surely proves the quality of this domestic brand.
“This success is a significant step forward for our Company and confirms the quality of our products. Kent Wafers have refreshed the confectionary category introducing new flavours, and response of customers are extremely positive. The flavour of Maza, hazelnut, a new flavour of lemon wafers, have won over even the most demanding fans of this dessert in a short time. We are proud that we have managed to satisfy our customers and provide them with a product that they liked. Repeated purchases are a clear indication that we have succeeded in this regard,” said Amira Ćeman, Kent Brand Manager.
The AS Company is also announcing significant growth in 2024, with cooperation agreements already executed. They state that this will enable them to further expand the Kent brand and reach new markets. In addition, in 2024 they are planning to launch new flavours of Kent Wafers as well as limited editions.
“We believe that these new products will have excellent reception by our customers and provide them with even more variety and pleasure when consuming our products. We will continue working hard so as to provide them with the best possible products and meet their expectations” – concludes Ćeman. We will continue working hard so as to provide them with the best possible products and meet their expectations” – concludes Ćeman.